How to Successfully Market a Kickstarter Campaign

Children’s Books, Picture Books


If you’re thinking of using Kickstarter to fund your independent art project, you might want to stop a think for a few moments about how you’re going to beg for the dough.

If your pockets are deep, or if you have a long-lost uncle with a fluffy bank account, no problem.  Just write a check on day one, and BINGO, goal achieved.  But that kind of defeats the whole spirit of the adventure.

If your approach is going to be more grassroots, like us, here’s a few things we’d like to share that helped us scale our way to the lofty summit of $1,000 USD.  Keep in mind, we had a pretty solid Kickstarter page, complete with videos, and a snappy  little reward tier for donations.  Here’s the link to what it looked like: Our KS campaign

page_3_no_text_smallFirst off, we we’re trying to fund our first children’s picture book, Jason and the Crawdad King.  We had three different people working on it.  My publisher (Golden Bell), myself, and our illustrator (Lili Avakem).

The Publisher

The publisher worked up FB (Facebook) ads and got some of his colleagues to post promotional blogs.  He also contacted FB friends personally, with a promotional blurb, and posted on FB.  He also may of done some other campaign-type stuff that I wasn’t aware of.

The Author

I sent out 1800 personal messages to FB friends.  (This was a pretty uncomfortable task because it felt a little spammy.  However, my other option was to do nothing and…well…marketing isn’t for the shy or timid.  Plus, I got about 10% direct positive feedback and only 2 Negative Nancy’s.)  I also posted on FB regularly and placed one $35 ad.  Next, I sent out a couple of newsletters to my email list; one at the beginning of the campaign and one at the end.  And of course, I contacted friends and family by word of mouth (that produced the greatest results).

The Illustrator

Lili contacted friends on FB and posted or shared my posts regularly.

All in all, it was a very focused grassroots marketing campaign.  We were somewhat disappointed by the results at the beginning and I panicked a bit as we neared the end, short of out goal.  But when all was said and done, we made it.  It was our concentrated, collective effort that got us there.

If you have any further questions, please let us know.  We’d like everyone (including us) to be successful!



 Guest blogger host, Joseph Drumheller, is an award-winning author and energy healer.  He creates children’s books for Golden Bell Entertainment.

If you’d like to guest blog or want more info into the worlds, books, meditation, healing, and spirituality, please visit my website at:

Joe headshot color



About Joseph Drumheller

Joseph Drumheller is an energy healer and award-winning author. As a healer, he’s conducted over 2,000 private healing sessions since 1991 and worked six years in a cancer radiation clinic, honing his craft as a healer. He lives in Sppokane, WA.
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